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Whatever It Takes - Mugs & Plates
Leaders in different fields donate 30 minutes of their time to design a symbol of hope, a stick person of themselves and a message of hope for the future.
For every item purchased by the consumer, a minimum payment of £0.50 (with a guaranteed minimum on £10,000) in the first year of sales) will be paid to 21st Century Leaders - the wholly owned trading subsidiary of Trade Plus Aid, who fund charities of each celebrities choice.
Charities that will benefit from this product range include Oxfam, UNICEF, Save the Children, Anti-Slavery International, Trade plus Aid, UNHCR, Care International, World Vision and Water Aid.
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